DeliverThat Sit Down With: Moe's Mike Gieger
Running a Moe's empire in Pittsburgh Pennsylvania isn't an easy task, especially when you're number one competitor is right across the street. Mike Gieger operates ten Moe's in the greater Pittsburgh area with his number one store located in market square in the heart of downtown Pittsburgh.
Upon arrival to Mike's restaurant, we noticed a Chipotle directly across the street. I was curious to know how they did with such close competition, once I was able to ask Mike, he responded with a smile and said "just fine". After meeting Mike, I did a bit more research and found that Mike's Moe's at Market Square had been there before the Chipotle moved in, he went on to tell me a story about Chipotle's "grand opening". During the week of Moe's competitors grand opening, all of Mike's Moe's offered "Free Queso". A brilliant marketing tactic to keep Mike relevant with the flooding of a new restaurant. This became the highest grossing week for Moe's, making so much noise with the company, Mike received a promotion from free queso.
As we sat and talked more, we asked Mike a bit more personal questions. Mike has been with Moe's for over 15 years now, when asked "why he wanted to own his own chain of stores, his answer surprised me. Mike thought for a second and said "I wanted to coach my kid's baseball team, before I even had kids". This answer made me step back and think for a second. By saying "he wanted to coach his kid's team" was a direct connection with a restaurant, its a team effort, just like any sport.
Being one of DeliverThat's best partners, Mike's Moe's has grown their catering larger and faster than Mike could have imagined. Communicating on a constant basis, DeliverThat and Moe's are crushing the competition.
When asked what DeliverThat bring to the table for Moe's Catering operation was simple, the ability to keep cost down on in-house operations, while removing outside factors such as liability, insurance cost, delivery vehicle maintenance to name a few.
Mike believed in DeliverThat from the early stages, becoming one of DeliverThat's first partners outside of Ohio. When asked what the biggest improvements DeliverThat has made, Mike answered with "maturity, growth, and the ability to grow their operations at the same pace as the restaurant".
DeliverThat values these partnerships with owners who understand what it takes to build something and the importance that comes with ownership. DeliverThat would like to thank Mike and his team and look forward to the future!