The Control Layer Between Orders and Fulfillment
Delivery Orchestration replaces manual decisions with a configurable, data-driven engine, so every order goes to the right provider, with the right quality strategy, based on the rules that make sense for your brand.

Your Delivery Rules, Running Automatically
You define the logic, Orchestration powers it across every channel, every location, every order.
CONFIGURE YOUR RULES
Set thresholds by order value, order source, driver preference, gratuity strategy, and more.
EVERY ORDER ROUTES AUTOMATICALLY
Orders from any integrated channel are evaluated in real time and dispatched to the right fulfillment path.
BACKUP IS BUILT IN
If something happens on the road and DeliverThat can't fulfill an order, orchestration automatically overflows to your chosen backup provider.
DATA SURFACES, DELIVERY IMPROVES
Every orchestrated delivery generates performance data. Fulfillment strategy get optimized. Margin improves.
ONE TEAM OWNS ALL DSP SUPPORT
Regardless of which provider fulfills the order, DeliverThat owns the support relationship.
KEEP YOUR DSP RELATIONSHIPS
Orchestration doesn't replace your existing delivery providers. It coordinates them, sending the right orders to each based on your rules.

SOFTWARE MIDDLEMEN OUTSOURCE CATERING DELIVERY. WE BUILT IT.
Other orchestration tools hand off your order and their job is done. They don't understand food delays or know what your catering setup should look like. They don't operate a fleet which you can hold accountable. DeliverThat does, because we built the driver fleet, the software and the standard.
Dispatches to DSP | Purpose Built for Catering | Operates Driver Fleet | Accountable for Delivery Quality | Owns Delivery Support | |
|---|---|---|---|---|---|
DeliverThat | Yes | Yes | Yes | Yes | Yes |
Middleware | Yes | No | No | No | No |
EXPERIENCE TURNED INTO FEATURES
DELIVERY INTELLIGENCE
Kitchen delays. High-traffic drop-offs. Driver availability that shifts by the day. DeliverThat's runs on data from real catering deliveries, not averages borrowed from pizza and grocery runs.
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DRIVER KNOWLEDGE AND READINESS
Orchestration doesn't stop at picking a provider. It decides which drivers are even allowed to take your order, the qualifications and brand-standard acknowledgments they have to clear before your delivery ever shows up as an offer.
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GRATUITY AS FULFILLMENT STRATEGY
The Gratuity Lift Program sets guaranteed gratuity based on real driver market conditions. Fulfillment rates move from roughly 85% to 95%+ once it's in place, your customer never changes their tipping behavior, and your kitchen staff's tips are not impacted.
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