GROW GROCERY CATERING THROUGH DELIVERY PERFORMANCE AND STORE-LEVEL INSIGHTS
HOW WEGMANS SAW 30% CATERING GROWTH THROUGH DELIVERY
Wegmans, a grocery industry leader with over 110 locations on the East Coast, saw a major opportunity in 2023 to grow its catering business.
With rising demand from both business and social customers, the company needed a partner who could match its reputation for quality while helping it optimize fulfillment, expand reach, and scale smartly.
By partnering with DeliverThat, Wegmans tapped into a best-in-class delivery management platform, a nationwide driver network, and real-time analytics.
The result: a 50% increase in Meals2Go catering deliveries and more than 30% growth in total catering volume. From order accuracy and delivery radius to operational efficiencies at the store level, DeliverThat helped Wegmans scale catering from a deli add-on to a full-service meal solution.
DELIVERTHAT SOLUTIONS:
Scaling Catering Without Losing the Standard
Wegmans had long been known for service excellence, but as catering orders rose, the grocery chain needed to ensure delivery operations could scale while maintaining their high customer experience standards.
Rising demand exposed operational gaps: food prep timelines were difficult to track, location-level performance was inconsistent, address errors were generating fulfillment failures, and some orders were being cancelled by delivery providers altogether.
Wegmans needed a delivery management platform that could surface what was happening at every location, and a driver fleet able to uphold their service excellence.
BEFORE DELIVERTHAT
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Customer address errors causing delivery failures across locations
- Orders cancelled or rejected by delivery providers, with no data to diagnose why
- No insight to support delivery radius expansion or order size strategy
- No way justify or support delivery radius expansion, and stakeholders operating without delivery performance data
AFTER DELIVERTHAT
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Automated address validation reducing delivery errors across the program
- Full visibility into cancelled deliveries, with clear root cause
- Data-driven radius expansion driving larger average order value
- Metro and location-level metrics surfacing prep, staffing, and fulfillment gaps, delivered to cross functional teams during performance consultations
A Delivery Platform Built for Ground-Level Visibility
Wegmans selected DeliverThat as its catering delivery partner for access to a specialized driver network, integration access, and real-time performance data across all locations. As the logistics engine fulfulled more and more deliveries, DeliverThat became a strategic consultation team for the entire catering delivery program.
Weekly performance reviews brought together cross-functional teams from operations, e-commerce, and accounting to work through fulfillment data, address gaps at the location level, and make informed decisions about pricing, delivery radius, and order strategy.
DeliverThat's platform surfaced exactly where gaps were occurring and why, giving Wegmans the intelligence to move from reactive problem-solving to proactive program management.
For a grocery chain operating at Wegmans' scale, one underperforming can erode what takes years to build. A missed delivery in a market where Wegmans is the standard becomes a story the customer tells, and not just metric in a report.
DeliverThat gave Wegmans the infrastructure to catch those moments before they happen, and an expert team to build along side. Location-level reporting, ongoing consultative review cycles, and proactive address validation turned what had been invisible gaps into manageable, fixable problems.
"Delivery Insights help pinpoint opportunites to improve ineffciences across the delivery program. Our team and platform are helping Wegman's to manage their deliveries better than ever."
--Christian Hilty, VP of Partnerships, DeliverThat
WHY DELIVERY PROGRAM CONSULTATION IS THE KEY TO CATERING GROWTH
Most delivery platforms hand operators a login and call it partnership. DeliverThat works differently. Our program consultation puts a dedicated lead in the room with your brand or program team, not just data in a report. This consultation offering is an ongoing, in-depth discipline, not a quarterly check-in to upsell your account. Goals get tied to business outcomes, and because the people looking at the data are the same people who can act on it, the loop between insight and change stays short.
A Catering Program Consultation Built to Scale
The operational gains from program consultation and on-demand metrics compounded. Each address corrected, each prep delay resolved, each location brought up to standard made the next week's review faster and the next quarter's growth more reliable.
Delivery management at scale turns reactive operational problems into a system that improves continuously, without requiring a headcount increase to manage it.
Wegmans' cross-functional approach to delivery program consultations amplified the impact further. When operations, e-commerce, and accounting share the same data in the same room, decisions that once required escalation get made on the spot.
"Partnering with DeliverThat has enabled Wegmans to confidently and more rapidly grow our catering business. They've met our challenge to perform at our high-level standards for quality and service."
John Derby, eCommerce Services Director, Wegmans