Technology at the Core: How DeliverThat Powers Catering Profitability

Off-premise dining has reshaped the restaurant industry. Catering, in particular, sits at the intersection of high-margin profitability and high-stakes logistics. Every late driver, missed setup, or broken communication loop risks not just revenue—but the guest’s lasting impression of your brand.

That’s why DeliverThat has built delivery technology into the foundation of our catering delivery service model. We believe technology isn’t just a supporting tool—it’s the engine that keeps catering profitable, predictable, and scalable.

From Fragmented to Unified: The Complete Catering Journey

Restaurant leaders often describe their restaurant technology stack as “held together by duct tape.” Marketplace apps, internal dispatch tools, POS systems, and legacy spreadsheets create complexity rather than clarity.

DeliverThat removes this fragmentation with a streamlined service model powered by our tech:

• Integration & Visibility: Seamless connections into existing tech stack, like ordering platforms, ensure operators see the full picture, from order confirmation to proof of delivery.

• Choice & Control: Flexible delivery options—first-party, third-party, or hybrid—give operators ownership over how their catering is fulfilled.

• The Guest in Focus: Every tool supports one goal: ensuring guests receive a consistent, polished catering experience.

Built by Drivers, Scaled for Operators

Unlike broad gig-economy apps, DeliverThat was designed around catering logistics from day one. That means our technology reflects the reality on the ground:

• Real-Time Support & Tracking: Live communication ensures operators and drivers always know what’s happening.

• Setup Intelligence: Photos, ratings, and delivery feedback are captured in-app to close the loop on catering consistency.

• Professionalism at Scale: Merchant education tools help drivers understand brand standards—while respecting contractor boundaries.

Introducing Delivery Orchestration: A Configurable Product for Modern Operators

While DeliverThat’s catering delivery service is powerful on its own, many enterprise and regional brands need more. That’s where our product innovation comes in: Delivery Orchestration.

This configurable solution allows operators to:

• Centralize All Deliveries – route orders through DeliverThat’s platform, even when fulfilled by other delivery service providers (DSPs).

• Optimize Dispatch Logic – apply brand-specific rules for timeliness, setup standards, or preference.

• Protect Guest Experience – unify delivery oversight so every catering order meets your standards, regardless of who’s behind the wheel.

Delivery Orchestration bridges the gap between fragmented third-party ecosystems and the control operators need to protect margins and scale enterprise catering profitably.

More Than a Drop-Off: Technology as a Profit Driver

As highlighted in our white paper More Than a Drop-Off, catering delivery can no longer be treated as a back-office expense. Done right, it’s a profit driver.

Technology makes that possible:

• Protecting Margins: Transparent pricing and efficient dispatch reduce waste.

• Reducing Risk: Proactive alerts and integrations minimize late arrivals or missed setups.

• Scaling Consistency: Repeatable, data-backed processes ensure every guest interaction feels like your best store location.

Why DeliverThat Is Different

Plenty of players can move food from point A to point B. DeliverThat leads by pairing an operator-first catering delivery service with a configurable orchestration product that puts brands in control:

• Not another marketplace. We don’t compete with your sales channels—we strengthen them.

• Not a driver churn machine. We invest in building driver professionalism and retention.

• Not a cost center. Our technology positions restaurant off-premise catering as a revenue-protecting, brand-building function.

Meeting Operators Where They Are — and Where They’re Going

Catering delivery isn’t one-size-fits-all. Some brands want to expand first-party delivery, others need hybrid models, and many are still balancing marketplace relationships. That’s why DeliverThat builds technology and service that flex to the operator, not the other way

around.

With Delivery Orchestration, operators can centralize every order—even those fulfilled by other delivery service providers (DSPs)—while applying their own rules for timeliness, provider preference, and brand standards. Paired with DeliverThat’s operator-first service model, this creates a system where technology adapts to your needs today, and scales with your catering program tomorrow.

Your catering program should feel consistent, scalable, and profitable—no matter where the order goes or who delivers it. The future of delivery will be defined by operators who take control of their off-premise business—and DeliverThat will meet them there.

Explore DeliverThat’s catering solutions and start building a delivery model that works on your terms.