PARTNERSHIP SUCCESS
Delivery Orchestration Provides Streamlined Delivery Solution
CHALLENGE
Taco Cabana, a Tex-Mex-Inspired food made fresh by hand from unique authentic recipes and ingredients, needed a streamlined solution to manage their deliveries – both catering and standard mealtime deliveries.
Previously, they relied on manual processes to assign orders to the correct delivery provider, leading to inefficiencies, potential human error, loss of repeat customers, and increased labor costs. They needed a solution to intelligently route all of their deliveries.
Additionally, they needed a partner who would uphold the integrity of their brand—ensuring that both the quality of their food and the reputation of Taco Cabana were consistently represented the way they intended.
SOLUTION
DeliverThat met the challenge head on and delivered to Taco Cabana the most operator focused delivery orchestration tool on the market.
As a pioneer in the delivery space for over a decade, DeliverThat has gained deep firsthand insight into the challenges that restaurant and catering operations face—driver no-shows, late delivery cancelations, fulfillment mismatches, and operational inefficiencies. These learnings fueled the development of a seamless, automated, and intelligent delivery orchestration tool designed to eliminate friction, enhance reliability, and give operators complete control over their deliveries.
"At DeliverThat, exceptional service isn’t just a priority — it’s in our DNA, built from our deep roots in catering delivery. Our technology is designed to extend that same high standard of service across multiple delivery channels, ensuring consistency and reliability at every touchpoint,” stated Matt Benzel, Chief Technology Officer for DeliverThat.
Backed by years of hands-on experience in catering, grocery, and meal delivery, the platform continuously analyzes thousands of data points—from historical and real-time customer behaviors to critical delivery factors such as order cost, distance, and required equipment.
STAT-STORY
Since enabling delivery orchestration, Taco Cabana is seeing incredible stats including a 98.8% fulfillment rate. They have seen remarkable improvement in numerous areas:
Time Efficiency
The partnership saved each catering manager approximately 30 minutes per day, tracking down deliveries.
Customer Satisfaction
20% decrease in customer reported issues related to late or incorrect orders.
Order Accuracy
Operational efficiencies have resulted in .48% incident rate.
Cost Savings
The reduced need for operator intervention in deliveries translated into labor cost savings and fewer order remakes, contributing directly to the bottom line.
Financial Gain
Prior to Taco Cabana’s partnership with DeliverThat, they were losing money on delivery fees. Previous DSP charged significantly more and Taco Cabana did not pass any of those additional fees onto the guest. Now with DeliverThat, they are able to continue to charge the guest the same in delivery fees, while also bringing 2-3% of the delivery fees to their bottom line.
RESULTS
By empowering Taco Cabana to manage their deliveries the way they wanted, DeliverThat will autonomously route deliveries to the right provider while dynamically adapting to disruptions. In the event of a delivery issue, real-time monitoring and alert tools intervene instantly, ensuring smooth execution with little to no human involvement. This powerful tool not only saved Taco Cabana time and money but also freed up teams to focus entirely on providing an exceptional in-restaurant guest experience.
“By ensuring reliable fulfillment of catering delivery orders, we’ve captured incremental revenue that would have otherwise been lost due to operational inefficiencies. Our partnership with DeliverThat has also given us greater flexibility in managing delivery costs by allowing us to make more strategic decisions on fulfillment. With the ability to select the most cost-effective provider based on order size and details, we can better control expenses while ensuring efficient delivery. This level of customization helps us optimize our margins without impacting the guest experience,” said Ashley Reed, Director of Digital and Off-Premise Sales.
“Now that DeliverThat has automated their DSP assignment, Taco Cabana can “set it and forget it” – automatically dispatching all orders to DeliverThat, which then routes them to the correct DSP. Taco Cabana can still take deliveries in-house” said Christian Hilty, Vice President of Partnerships for DeliverThat.
"Our partnership with DeliverThat has also given us greater flexibility in managing delivery costs by allowing us to make more strategic decisions on fulfillment. With the ability to select the most cost-effective provider based on order size and details, we can better control expenses while ensuring efficient delivery. This level of customization helps us optimize our margins without impacting the guest experience."
Ashley Reed, Director of Digital and Off-Premise Sales
GAME CHANGING
As a value add, DeliverThat serves as a dedicated customer service hub for Taco Cabana's delivery operations with DoorDash and Uber Eats. By handling delivery tracking and logistics management, DeliverThat frees up operators to focus on core business operations, ensuring a seamless experience for both customers and staff. This is a unique value proposition that sets DeliverThat apart from other catering delivery services.
“DeliverThat has streamlined our off-premise operations by eliminating the need for our catering managers and operators to track down deliveries or manage third-party logistics issues. This efficiency not only saves valuable time but also allows our team to focus on in-restaurant guests and operational excellence,” added Reed.
And there is more …
“By optimizing our delivery fulfillment strategy with DeliverThat, we’ve been able to lower the delivery fees charged to our guests while simultaneously improving our profitability. This approach has allowed us to view delivery fees as a sustainable revenue stream, balancing cost savings with an enhanced guest experience,” according to Reed.
BEYOND CATERING
While many delivery solutions focus solely on catering, DeliverThat understands that restaurants have diverse fulfillment needs. Whether it’s catering, large orders, or standard mealtime deliveries, our system ensures every order is optimized for the most efficient and cost-effective fulfillment.
DeliverThat’s delivery orchestration is more than just a management tool—it’s a game-changer in restaurant and catering logistics. By leveraging smart automation, deep industry insights, and real-time problem-solving, it redefines what’s possible in restaurant delivery, setting a new standard for efficiency and reliability.