DeliveringMore: Episode 42, Carl Orsbourn, JUICER
JUICER is a company specializing in dynamic pricing, which is the practice of adjusting prices in real time based on changes in supply and demand. The platform allows businesses to automate their pricing strategies, making it easy to respond quickly to market changes and optimize revenue.
In a recent podcast interview, JUICER co-founder Carl Orsbourn shared some insights into the company's approach to dynamic pricing and its plans for the future.
One of the key takeaways from the podcast was the importance of data in JUICER's pricing strategy. Orsbourn emphasized the need for businesses to collect and analyze as much data as possible to make informed pricing decisions. This includes transactional data and data on customer behavior, market trends, and other relevant factors.
Orsbourn also discussed the challenges of implementing dynamic pricing in different industries. While some industries, such as airlines and hotels, have been using dynamic pricing for decades, others are just starting to explore its potential. JUICER works with various businesses, from e-commerce companies to entertainment venues. Orsbourn stressed the importance of tailoring pricing strategies to each industry and individual business.
Another interesting point from the podcast was JUICER's focus on transparency and fairness in pricing. Orsbourn noted that customers are becoming more aware of dynamic pricing and are often skeptical of companies that use it. To address this, JUICER is committed to being transparent about its pricing strategies and ensuring customers feel they are getting a fair deal.
Looking to the future, Orsbourn sees a continued shift toward dynamic pricing in all industries. He also believes that AI and machine learning will play an increasingly important role in pricing decisions, allowing businesses to process and analyze vast amounts of data in real-time.
Overall, the podcast provided some fascinating insights into JUICER's approach to dynamic pricing and its role in helping businesses optimize revenue. It's clear that the company is at the forefront of this emerging field, and it will be interesting to see how it continues to evolve in the years to come.
Watch the full episode at the link below https://youtu.be/6ls90mom6dY