Rebrand - verb
To change the corporate image of a company or organization.
Rebranding is the creation of a new look and feel for an established product or company. Usually, the goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
DeliverThat is a constantly evolving company, originally starting out as a campus delivery service, DeliverThat has pivoted their target market to the catering world. At first the corporate identity of DeliverThat was nonexistent. A new identity had to be born for DeliverThat to become a top delivery service.